Characters in Lord of the Flies Essay Example for Free

Characters in Lord of the Flies Essay The power struggle, egocentric and intolerance in society today is ruining human relationships and Golding shows this through his characters in Lord of the Flies. Through the characters Jack, Roger and Ralph, Golding shows this interaction. Jack symbolises the struggle and silent fight for power over other people, Roger represents people who easily gives up in relationships and walk away and Ralph helps demonstrate mans reliance on appearance to create and keep relationships. The island emphasises these relations and shows Goldings view of relations among people. The relationships between humans is emphasised throughout the novel, and Golding has given his views on these relations through characters in the novel. Jack is a very strong, dominant character who feels the need to gain superiority over everyone else to feel power and control. He represents the power and hunger for dominance over others and Jack shows this through scaring others and demanding them to do jobs that put Jack on top which is emphasising the silent fight for dominance in human relationships today. Jack says â€Å"I ought to be chief†¦ because I’m chapter chorister and head boy. I and sing C sharp†. This narcisstic dialogue shows how Jack wants escalate the idea of how important and better he is than Ralph and all the other buys, by saying this he is showing the boys how much better he is and scaring him with his range of talents. This affects the way that the reader understands and develops Jack’s character which then shows his egotistic approach to dominance over the other boys. Golding is using the character Jack and his silent fight for dominance over the boys to show how society is constantly trying to gain superiority in relationships. This is showing how the power struggle in society is ruining human relationships. Roger in Lord of the Flies is a character developed by Golding to comment of how humans too easily give up on relationships. Roger throughout the novel develops into one of the savage followers of Jack, which brings out and dramatises the human characteristics and actions in relationships. Piggy died by being hit by a falling boulder that was pushed from the side of a cliff by Roger. This action of pushing the boulder to stop Piggy talking and complaining is how Golding showed us how human relationships are easily given up. â€Å"storm of sound†¦incantation of hatred†¦Roger, with a sense of delirious abandonment, leaned all his weight on the lever†. This imagery and hyperbolic language emphasises how Roger found the easy way to escape the relationship all the boys had with Piggy as they were in a disagreement. The imagery gives a picture which makes the reader feel the tension and the hyperbolic language helps emphasise the tone of aggression that humans use today to escape relationships easily. Golding has used the character Roger to show the intolerance in relationships in society today, which is running human relationships. There are many purposes to Ralph’s character in Lord of the Flies, one is that he gives a emphasised view on mans reliance on appearance to create and keep relationships. In the beginning of the novel when the boys first arrive on the island they elect Ralph instead of Jack because of his appearance and characteristic demeanour, this reflects the attitudes of humans in society today. Golding describes Ralph through the perspective of the boys by saying â€Å"could see not that he might make a boxer, as far as width and heaviness of shoulders†, this imagery and comparison to the features needed to be an athlete gives the reader an image of what Ralph would look like and why he is looked up to by the other boys. This means the boys would rather have a fit good looking leader that they would aspire to be like, which is close to the way many people decide on their relationships with others. This is what Golding is trying to show through the character Ralph that in society h uman relationships are becoming ruined by creating relationships based on the appearance of others. Golding uses the characters in Lord of the Flies to demonstrate the power-struggle, intolerance and dependence on appearance to create and keep relationships. This is through Jacks power struggle over the other boys, Roger’s intolerance towards Piggy and how through the boys choosing Ralph to be their chief in the early hours of landing on the island it shows how his strong, built appearance was more appealing that Jack which demonstrates how appearances have a big effect on human relationships.

A Look At Airasia Management Essay

A Look At Airasia Management Essay The transportation service company that we have selected is AirAsia. AirAsias principal activity is to provide air transportation services. Since 2001, AirAsia has broken the travel norms around the globe and become the worlds best airline. AirAsia has gained an award winning and most low-cost airline in Asia. With a fleet of 72 aircraft, AirAsia flies to over 61 domestic and international destinations with 108 routes, and operates over 400 flights daily from centers in Malaysia, Thailand and Indonesia. AirAsia is a very successful low cost carrier. In a very short time, it became a market leader in the Asia region. AirAsias main base is the Low- Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Through the corporate philosophy of Now Everyone Can Fly, AirAsia has become more popular and many people choosing Air Asia as their preferred choice of transport. AirAsia believes in the no-frills, hassle-free, low fare business concept can bring the business to very successful and feels that keeping costs low requires high efficiency in every part of the business. Apart from the principal activity of providing airline transportation service, AirAsia also involved in the courier service which consists of Delivery-to-Door (directly to the specific destination) and Airport-to-Airport two parts. The rates of such services are cheaper than other couriers by up to 50 percent lower price. It guarantees your courier with more value and savings. Customers can easily access to the service by just a few clicks in the AirAsias website. It is very convenient, efficient and cost saving. Besides, customers can easily track their consignment using the Google Maps. AA16a History of AirAsia AirAsia was established in 1993. Before 2001, AirAsia fail to sufficiently stimulate the market and attract enough passengers from Malaysia Airlines in order to establish its own niche market. On 2 December 2001, because of the failure of establishment, the airline was up to sale and purchased by Tony Fernandess company Tune Air Sdn Bhd. Tony Fernandes then enrolled some of the lending low-cost airline experts to restructure AirAsias business model. He invited some experts to join the executive team. In late 2001, AirAsia was re-launched in Malaysia as a trendy, no-frills operation with three B737 aircraft as a low-fare, low-cost domestic airline. In 2003, AirAsia has already become more attractive in its market demand, subsequently opened a second hub at Senai International Airport in Johor Bahru and launched its first international flight to Bangkok. After that, AirAsia started a Thai subsidiary, added Singapore itself to the destination list, and commenced flights to Indonesia. Airasia start to commence airline service in many other countries in the subsequent years. In the year 2006, Low Cost Carrier Terminal (LCCT) was established in Kuala Lumpur International Airport which cost the establishment fee of RM108 million which can handle 10 million passengers a year. After that, AirAsia has hedged 100% of its fuel requirements for the next three years, achieves an aircraft turnaround time of 25 minutes, and has a crew productivity level that is triple more than Malaysia Airlines. It achieves an average aircraft utilization rate of 13 hours per day. AirAsia is currently the largest single customer of the Airbus A320. The company has placed an order of 175 units of the same plane to service its routes and at least 50 of these A320 will be operational by 2013. On 27 December 2006, Air Asias CEO Tony Fernandes unveiled a five-year plan to further enhance its presence in Asia. In the plan, AirAsia will strengthen and enhance its route network by connecting all the existing cities in the region and expanding further into Indonesia, Southern China and India. Hence, with increase frequency and addition of new routes, AirAsia expects passenger volume to hit 18 million by the end of 2007. On 27 September 2008, AirAsia has on its list 106 new routes to be added to its current list of 60 over the next few years. The number of old routes discontinued has not been publicly disclosed. On 12 November 2008, AirAsia abolished fuel surcharges. In doing so, it claimed to be the first airline in the world to abolish fuel surcharges. By May 2008, the airline had flown 55 million cumulative passengers. In 2010, it has the worlds lowest costs for an airline, at the rate of below 2 cents per seat per kilometer. AA01a AirAsia SWOT analysis SWOT analysis is the combined analysis which examines the Strengths, Weaknesses, Opportunities and Threats of one company. It is a very important analysis in a company because it can identify the internal (strength and weakness) and external (opportunities and threats) factor for a company in order to achieve their goals and objectives hence to be low cost carrier company in airline industry. To be successful in the company management, a company needs to consider the companys ability and how to integrate it with internal and external factor. Main purpose of the analysis is to identify the internal and external factor that AirAsia need to consider for low cost carrier in airplane industry. Strengths The primary strength of AirAsia is the low cost leader in Asia. The strength of AirAsia is to maintain low cost; whereby they dont have to provide benefits to their workers, but still can maintain the best quality of their fleet. AirAsia has successfully created a low-cost airline mentality among their workforce. The workforce is very flexible and high committed in making AirAsia the lowest cost airline in Asia. AirAsia reduce its cost by attaining efficiency in every part of the business and maintaining simplicity. Therefore every system process must incorporate the best industry practices. The first thing for the low cost apply is the time concept. Time is money. An airline makes money when the aircraft is flying, not when the aircraft is parked.  In order to maintain low cost, AirAsia must consider of high aircraft utilization (which keep the aircraft flying as much as possible) to minimize the time spending on the ground. Secondly, no frills is the factor to achieve low cost. AirAsia only provide those necessities for their customer and reduce the unnecessary cost to be incurred in the fare of airline. For instance, The Company do not provide free food beverages, free seating, ticketless airline are all the activities excluded in order to achieve a more competitive price by wasting money on insignificant services. On the other hand, streamline operations that allow the process making as simple as possible is the key of a successful low cost carrier. The second strength of AirAsia is the excellent utilization of Information Technology (IT). The Low Cost Carrier (LCC) is expected to expand rapidly by attracting more customers to join the market thus increasing the degree of rivalry within the industry. The excellent utilization of IT have directly contributed to their promotional activities, brand building exercise as well keep the cost low by enabling direct purchase of tickets by consumer thus saving on airline agent fees. AirAsia was recognized for being the first airline in the world to introduce SMS and IVR booking solutions to its guests to expand its booking system. AirAsia widely utilizes the internet as a booking and payment channel has kept them to be the leading airline company in Asia. Its comprehensive website at (www. airasia.com), allows guest to book and pay for seats, check flight schedules, and acquire information about the airline. The website is so popular, that approximately 45% of AirAsias business is done th rough internet sales. AirAsia became the first airline in the world to offer a multi-lingual website that comes in 6 languages English, Bahasa Malaysia, Mandarin, Tamil, Thai, and now Bahasa Indonesia. This is also one of the advantages of the company as the website is user friendly as well as enabling company to focus on different market segment especially countries in Asia. On the other hand, the management team of AirAsia is also very good in strategy formulation and execution. This is no doubt a crucial strength for Airasia as company strategy is the core element of a business. To be successful in their long terms objective and their business, AirAsia need to identify their strategic management. Company can easily achieve their vision and mission base on the good management. With good management, company is required to be considered of its ability. The ability of the company can be integrated by the SWOT analysis. Airline industry is a unique and complex industry, thus without a good and right management, its possible that AirAsia could not be able to compete with the complex business environment. AirAsia has a strong management team instead of just a general management. The simply general management involved in the major four functions of planning, organizing, leading and controlling may not be sufficient to support the whole organization. It is more concern in the management internally but rather creating competitiveness. The strategy that management team of AirAsia have formulated was a combined of several proven strategies by other low cost airlines. The strategies included Ryanairs Operational Strategy which emphasis on no frill and landing in secondary air port is a good starting point for the organisation. Other strategies like Southwests People Strategy focus mainly on employee while Easyjets Branding strategy is an excellent idea by linking the organization with other service providers like hotels, car rental and etc. Weaknesses The second part of the internal factor of SWOT analysis is the weaknesses. The main weakness of AirAsia is that they do not have their own maintenance, repair and overhaul (MRO) facility. Why AirAsia need maintenance, repair and overhaul facility? It is because since AirAsia is expanding to a huge company and they have huge number of planes need to be serviced in order to ensure the safety of the customer. The lack of own maintenance teams may lead some problems such as renewing contract, misunderstanding of the contact, lack communication, poor quality and delayed services amongst others. On the other hand, they also may not drive the same standards and mission that drives by AirAsia and there is a risk that the confidentiality may be compromised. Thus, without a proper MRO facility, it will affect the productivity and performance of the company causing a hindrance to the road of success of AirAsia. The second weakness of AirAsia is that AirAsia has received a lot of complaint from customers on their service. For examples, flight delays, being charged for more and not able to change flight or get a refund if customers could not make it. Customers are the main source of income for an enterprise especially when it involves services, it is crucial that Airasia set their priority on customers by having the concept of customer first. To maintain a good customer service is essential when competition is getting intense nowadays. When a customer feel unhappy with the services provided to them, it may distort company brand name besides presenting a negative and undesirable image to not only a single customer but a number of them when they are being acknowledge and influent by negative feedbacks through unsatisfied customer. Therefore it is significant for AirAsia to be serious on considering customer complaints and utilized them to improve their services. After reviewing the strengths and weaknesses of AirAsia, we must also consider the external factor of SWOT analysis which is opportunities and threats of Airasia in market place. Opportunities The opportunity of AirAsia is depend on the ever-increasing oil price. The increase of service cost or production cost is the most undesirable result which will decrease the overall return earning of their company. However, the increasing oil price has become another opportunity for AirAsia instead of bringing threat to the company. It is mainly because AirAsia has been emphasized in the low cost strategy and being a low cost leader, although the extra cost of the increase oil price will bring disadvantages to AirAsia, this effect will not be a huge impact to AirAsia, its cost will still be the lowest among all the regional airlines as other airline company also facing the same problem. Thus, AirAsia has a great opportunity to capture some of the existing customers of full service airline and other low cost airlines customers as well. Thus, this opportunity creates a winning position for Airasia when it is a threat for other airline company. Secondly, the ASEAN Open Skies agreement that has been reached is another opportunity for AirAsia. Open Skies is an international policy concept which calls for the liberalization of rules and regulations on international aviation industry especially commercial aviation. ASEAN Open Skies allow unlimited flights among ASEANs regional air carriers beginning December 2008; it allows AirAsia adding Singapore routes which has proven to be high yielding and is expected to deliver sustained profit. This will definitely increase the competition among the regional airlines. Moreover, AirAsia stands at the gate of profitable opportunities, their recent developments and intended expansions will give them a global exposition. As they venture into internet booking and ticketless services for their marketing processes, they would be opened to electronic commerce business solutions for their enterprise, such as SCM, ERP, and EDI etc. Furthermore, the use of internet services for their services would open more opportunities for AirAsia in the process of solving network, communication, and information related problems that could be inherent in the organization. The population of Asian middle class is reaching almost 700 million by 2010 can also creates a larger market and a huge opportunity for all low cost airlines in this region including AirAsia. You can imagine that more and more people would be willing to travel by air; it would bring advantages to AirAsia, however, as well as other company. Threats AirAsia take advantages of lower landing fees at low cost terminal, which is also without airport lounges charges. They also provide E-ticket rather than printed ticket to customer which is cheaper. However, due to the certain rates like airport departure, security charges and landing charges are beyond the control of airline operators, this is a threat to all airlines especially low cost airlines that tries to keep their cost as low as possible. For example, Changi airport in Singapore charges SGD21 for every person who departs from Singapore. This is an extra cost that is compulsory to pay. Different airport charges differently and this might lead to extra uncertain cost for AirAsia. Another threat would be security of their networks. As mentioned above, Airasia is highly depending on their information technology and information system used. For example online booking, customer information and details kept in system may be risky when the security of the networks is susceptible. This will put the company at risk to bear the enormous loss when the information system is being destroyed. The internet is a public domain and as such it is vulnerable to be attacked by hackers or viruses, AirAsia ought to be conscious of these threats and have proper plans and control to prevent any of these to happen. Owning to the facts that most organization are struggling for survival, major players may enter targeted market segment which is profitable. Alternatively, Market segments growth could attract major competition. This will create another threat for AirAsia. AirAsias profit margin is about 30% and this has also already attracted many competitors. Some of the full service airlines have or planning to create a low cost subsidiary to compete directly with AirAsia. For example, Singapore Airlines has created a low cost carrier such as Tiger Airways which is one of their business strategies to gain market value and compete with low cost airline. Therefore it is vital for Airasia to maintain competitive among the rival by upgrading their services consistently. Users perception that high budget airlines may compromise their safety, thus to keep costs low is another threat to AirAsia. AirAsia must have high-quality planning in order to provide customers first-class airline service by ensuring their safety and comforts with an affordable price. AirAsia needs to aware of the market demands and policies for local territories, because economic slowdown could reduce demand for AirAsia. Local Airlines would have easy access to certain information that could aid them; therefore, AirAsia needs to be on constant market audit, market researches and control to keep up with such competition. In conclusion, Swot analysis is a very effective way of identifying strengths and weaknesses, and of  examining the opportunities and threats one tends to face. Carrying out an analysis using  the SWOT framework helps AirAsia to focus activities into areas where one is strong and where  the greatest opportunities lie. SWOT analysis from AirAsia is one of the major components to strengthen the business and allow them to be able to compete with the competitor by possessing a firm position in low cost carrier airline industry. Porters Five Forces Model Power of suppliers In every business industry, suppliers always exist. Power of the suppliers is important as it will affect the industry. Suppliers supply inputs in order to produce goods or services to the customers. Inputs can be referred to raw materials, services such as expertise, components, and labor which are essential to run the firm or to power up the company. In the airline industry, the suppliers are quite influential since there are only two major suppliers which are Airbus and Boeing. Hence there are not many choices for airline industry. Nevertheless, the global economic crisis has limited the new entrant and also reducing the upgrade of planes in the immediate future.    However, both suppliers provide almost same standard aircrafts and hence the switching to AirAsia is low. Moreover, AirAsia placed a large amount of order from Airbus in order to accommodate the heavy demand from the public on its reasonable flights. AirAsia have no problem acquiring airplane from their supplier, AirBus because AirAsia is mainly an AirBuss airplanes user. Its rival, MAS whereas is mainly a Boeings airplanes user. Power of buyers. Besides the compulsory existence of suppliers, buyers are also necessary in the business industry. This is because they are the prerequisite for the company to keep running. Buyers who are also recognizes as the stakeholders are people who demand goods and services from the firm. This tells us that buyer tends to hold bargaining power and this pressurizes firms. Price changes can be sensitive in the competitive market and the consequence might cause firms to lose or gain in revenue. In our case, buyers demand reasonable and affordable flight price from AirAsia. Years after this airlines been incorporated, it successfully satisfy the buyers bargaining power for flights at a low fare by introducing campaign such as Mind Blowing Fair, New Year Sale, 500,000 Free Seats and the latest with Fabulous Fly-Day. AirAsia is first to introduce ticket-less traveling, are nearly accomplish. In this industry, buyers have no bargaining power on price of fare like those in a morning market. In fact, they are often offered cheap fare flight on limited period such Every Friday, 11am-4pm. AirAsia adopted an information technology (IT) similarly to other airlines which called Yield Management System (YMS). Even though this system has affected the price of fare, but it is able to achieve fairness in business to the customers and the firms. As an example, a reservation done at a later date will be charged more than the one done earlier for the same seat. This is to provide advantage in term of lower price for the customers who had put efforts in buying fares earlier. Moreover, high demanded routes or destination tends to be more expensive compare to destinations which are less active. By doing so, AirAsia would be able to cope with total seats demanded by the customers. If price of fares are the same overall, AirAsia would unable to earn from flights which are less popular. The intensity of competitive rivalry The word intensity means the pressure or amount of forces being applied. Thus, this Porters force talks about how competitive are the firms or companies in the business market. In this competitive market, many firms often fall due to their incapability to cope with competitive pressure from the rivals. Those firms will end up losing more than their cost of input or eventually strive into other markets. In order to survive in a competitive market, firm must not fall into dilemma when it comes to advertising, invest in research and development(RD), innovate new yet efficient product and up to date with latest technology. This is because those efforts by least can provide the firm competitive advantages in the market. In Malaysia, there are only two main airlines companies which are operating and dominating in the countrys market, apart from other foreign airlines company. They are AirAsia and Malaysia Airlines (MAS). Firefly is actually a wholly owned airline by MAS. Both of these airlines have been rivals for at least a decade. Thus, it can be concluded that AirAsia is receiving high intensity of competitive pressure from MAS. MAS have always strived to provide comfortable and reasonable fare flights to compete with AirAsia. However, AirAsia is still capable to resist their pressure by providing customers with cheap fare tickets without losing the quality of their services. The main competitive advantage of AirAsia is low cost in providing services. For example, meals during flight are not provided which can save up the cost to provide foods and in return, reducing the cost of fare. Spaces in AirAsias airplanes are fully utilized so that the airplane is able to load more passengers in a single f light. This enables the company to earn more and making them capable to provide cheaper fare flight. AirAsia through its designated system provide customers a comfortable service in booking the flights through internet and mobile. Customers can surf mobile.airasia.com to book flight using mobile or http://www.airasia.com using the internet. Their systematic online electronic ticket ordering process enables them to even cope with mass booking by the customers during day and night. The diagram explains how the system works and notify why the errors are kept to the minimum. It is a computer reservation system (CRM) powered by Navitaires Open Skies technology that includes Internet, call center, and airport departure control functionality. This system has greatly assist AirAsia in achieving success. Even Tony Fernandes, CEO, AirAsia agrees: Navitaires Open Skies technology has truly enabled AirAsias growth from 2 million passengers to 7.7 million passengers in less than two years. Open Skies scaled easily to accommodate our growth. However, I would strongly declare that even though AirAsia indeed is receiving competitive pressure from MAS but, the market or industry itself is not competitive as both of them have already dominate their respective market segments. Threat of New Entrants Barriers to entry are designed to block the way of potential and new entrants from entering a market profitably and to compete with the existing firms. Capital requirements, economy of scale, product differentiation, government and legal barriers are some of the examples of barriers for a new entrant. New entrants to a business will bring a brand new capacity and a desire to gain market share this will apply pressure on prices, costs, and the rate of investment. There is always an underlying pressure for response and alteration for the existing players in a business when there is a new entrance. The competition in a business will be high if it is easy for other companies to enter to this business. As we know the biggest barrier for a new player to enter any business especially airline industry is the cost of entry. Airline industry is a business that requires huge and large investment. Thus, AirAsia has a low threat of new entrants because the airline industry is so saturated that there is barely space for a newcomer even to squeeze its way in. Cost of buying and leasing aircrafts, safety and security measures, customer service, research and development, high manpower and technologies causes the airline industry to become one of the most expensive industries in the world. In this world of today, every primary activity is carried on by specific information technologies especially for business like airline industry. It is extremely costly for a business to implement these information technologies systems. So, this is another barrier for the new players to enter to certain business. For instance, Advanced Planning and Scheduling System (APS) are significant in aviation business. It is costly for a company to implement this system but without implementing and employing the system, no airline as well as AirAsia can run their business smoothly. Air Asia requires APS system to maintain their customers loyalty because APS system is competent in optimizing operational planning and scheduling which enable Air Asia to create new source of cost advantages. As a result, this shows that Air Asia has a high threat of new entrants since those systems are costly to implement. Brand name of existing airlines and frequent fliers point are other barriers to entry. It is really difficult to decoy consumers out of their existing favorite brands. Somehow, an airline with a strong recognition can maintains old customers and lures new customers even though its prices are higher. How does Air Asia do it? Information Technologies (IT) is one of the major that enables Air Asia to offer their customers in lowest possible prices. All airlines industry competes on costs. To maintain and to improve in the current market position as well as new market, AirAsia has implemented the Low Cost Carrier System (LCC) in order to continuously searching for cost advantages. AirAsia has successfully positioned their simple but strong slogan Now Everyone Can Fly in their customers mind by offering lowest possible prices. Lowest possible prices lead to increase in their profit. Its net profit for the second quarter ending 31 December 2004 was reported RM44.4 million, a 322% increase over the previous quarter (AirAsia, 2005). This again shows AirAsia has a high threat for new entrants to enter. Threat of New Substitute Threat of new substitute means the availability of a product that the customer can purchased rather than the industrys product. In other words, substitute product is an alternative of products that offers by other firms that have similar benefits or functions. Profitability of an industry will be affected by the availability of substitutes because customers have the choice to choose. A number of factors such as consumer switching costs, prices and quality of substitute products will determine the presence of threat in this aspect. For local airlines, the threat of substitutes face by AirAsia might be a bit higher than international carriers. Substitutes for air travel to the desired location in a local country include train, car or bus yet time, money, personal preferences and convenience will determining ones decision. Although airlines travel maybe a slightly expensive than by bus or car, the time taken is much faster. Since AirAsia has implemented Low Cost Carrier System which can offers customers in lowest possible price has lead to most of the customers switch to AirAsia as the switching costs is low. AirAsia faced a low threat substitutes for international carriers since there is a low threat of new entrants. Besides, most of the customers choose to travel by air since traveling through air save times. However, in the worldwide market, AirAsia still needs to compete with many existing players such as Cathay Pacific and Japan Airlines. Nevertheless, AirAsia builds and maintains its competitive advantage by offering services at a price that is basically lesser than competitors prices. Above and beyond AirAsia has become the first airline that executed ticketless travelling among its competitors by using computer reservations system. Computer reservation system is a programmed and computerized system that used to store and retrieves information and perform transaction associated to air travel. This assisted AirAsia to perform operation effectively and efficiently. ERP, SCM, CRM In todays globalize economy, information technology (IT) has driven fundamental changes in the nature and application of technology in business. Cross-functional system is the third era of information system, coming after calculation system and functional system. What exactly is the purpose of the system? What benefits will organizations obtain after implementing the system? These questions are so frequently asked that some companies even gave up on executing the cross-functional system as it involves coordinating activities across multiple departments and require workers to comprehensively change the way they used to work. However, cross-functional system will be extremely beneficial if it is applied in the correct manner. A successful application of cross-functional systems is dependent on two factors, people issues and technological issues. People issues include corporate culture, work units and individual decision makers. The important factor in corporate cultures and work units is no doubt cooperation, only by working together managers are able to share information through the system. For efficient decision making, useless or incorrect information in cross-functional systems must also be prevented. Technological issues on the other hand, include information system (IS) elements. Management must compare the advantages of using information system elements such as inputs, processors and outputs with the costs involved. There are plenty of examples regarding cross-functional system, but Supply Chain Management (SCM), Enterprise Resource Planning (ERP), and Customer Relationship Management (CRM) are the 3 types of enterprise system going to be discussed. Supply Chain Management (SCM) is the current trend in most of the organization, where SCM is define as a set of synchronized decisions and activities utilized to efficiently integrate suppliers, warehouses, transporters, retailers, and customers so that the right product or services is distributed at the right quantities, to the right location and at the right time in order to satisfy customers high demand and minimize any unnecessary cost occurred. SCM core objective is to improve customer service by eliminating waste from the system in all types of form including wasted time. Being able to eliminated wasted time allows the coordination of business processes to be speeded up. Commonly, supply chain contains three flows that organizations need to take into account. First is the material flow, where all physical products including the end-products, raw material and so forth flow along the chain. Information flow consist of all types of data including demand, supply shipment, orders and all sort of information that are required in the supply chain. Lastly is financial flow, involving all transfer of money, payment and credit related data which is vital in the supply chain. On the other hand, a companys supply chain is complicated because it might involve hundreds and even tho

Strategies for Dietetic Communication

Strategies for Dietetic Communication Abstract This report contains information about the academic discourse, history, resources used, and communication skills, which make up an important arena for a professional in the dietetic profession. A brief explanation of the AMA style manual used in the dietetic profession is also outlined and compared to the APA style manual. There is a shared understanding of language and terminology that must exist in the dietetic profession, along with knowledge of the ever-changing nutrition world that a professional works in. It is important to know the history of the profession that a person works in to fully appreciate how it evolved to what it is today and who the people are that deserve credit for their hard work and determination. Many resources are involved in gaining knowledge and producing materials that will teach others as well. From journals to magazines, there are many sources that provide up to date, valuable information that can enhance the professional career of a dietetic profession al. Communication skills are the most important characteristic of a dietetic professional. The many ways a dietetic communicates is reviewed in this report. There are many areas to explore in the dietetic profession and that is what is being presented here. Dietetic Profession DISCOURSE A certain language and style of communication that is common among groups of people can be described as discourse. Ideas and rules are shared within a profession community to effectively communicate and comprehend the intended message. A functional structure is learned and becomes common language for those who are involved a certain profession. The discourse of dietetics involves many areas of study of which one must become familiar with in order to communicate effectively with other professionals in the field. A certain vocabulary and terminology must be researched, studied, understood, and communicated between members of this educated community. It is necessary to engage in the values, vocabulary, forms, and manners of the language to be able to effective communicate with those involved in Dietetic profession (1). Learning the discourse of Dietetics begins with the desire to become a professional in the field. One has to be open to learning the required material and master it. There is no end to the learning; it is a constant demand to keep oneself up to speed with what is going on in the current time. There are always more sources, advancements, and newer interests being sparked amongst professionals who desire to make a difference. A person who desires to work in the Dietetic field may have an interest in working with the community in a public health setting, in a clinic or hospital, long-term care, or possibly in food service management. The required curriculum is relative for all of the mentioned and provides a base for a good understanding of nutrition, interpersonal communication, and the health of those that seek Dietetic services. While the classroom sets the stage for what a student seeking a Dietetic degree needs, there is so much that is also learned while performing on-the job training and internship requirements. An important aspect of Dietetic coursework is having an understanding of multiple sciences. It is a challenging biological field and demands attention in the areas of nutritional and food sciences (2). Chemistry is important to study and understand how the human body breakdowns and uses energy. The food that goes into a persons body has chemical properties that are used as energy. It is necessary to complete human anatomy and physiology courses with a firm understanding of the bodys systems and how they work. Without a clear understanding of how the body works, there would be great mystery as to how the body receives, uses, and disposes of nutrients that are consumed. Communication skills are as important as any other skill when working with other professionals in dietetics, clients, and customers. It is necessary that dietetic workers have open communication with other professionals in different fields to ensure that proper treatment and education will be delivered to the client. A common language and terminology is necessary between members of the medical and nutritional field. It is necessary to have access to Merck manuals and medical terminology manuals as a desk reference. There is a difference in presentation when considering whom the audience will be. If a Dietetic professional is presenting to others in the field, it would be appropriate to use tables and graphs that display research finding on the new diabetes medication and its effects on certain ethnic groups. In this case, medical terms and treatment plans can be discussed using words and descriptions that might not be easily recognized by a client or someone unfamiliar with medical terms. It is very important to consider any communication barriers that may be present when counseling and discussing treatment plans with clients. Therefore, it is necessary to be flexible, have, and recognize the different levels of understanding of all different kinds of people. Mathematics is actively part of the day-to-day routine of dietetic personnel. Whether it is tallying up a clients caloric intake for the day or calculating how many kilocalories a certain patient might need in accordance to their body mass index, basic math and algebra come into play each day. If a dietetic professional takes the position of food service manager, that professional has the responsibility of budget preparation, employee hours, wages, training hours, and many other areas that require the use and implementation of mathematics. Most facilities use designated computer applications and programs to keep everyone involved organized and up to date with the care plan and treatment of patients. Altru Health Systems uses Carex and Affinity computer programs to aid in assessment, charting, implementing diet orders, tracking dietary intake, room service and meal management, and for the convenience of shared information between all disciplines that have access to the programs. This is a very useful and accurate way for everyone involved to stay on the same page and therefore be able to deliver better service to the patient. Problem solving skills are tested everyday as new health conditions and medical treatments are constantly changing. Each person who walks through the door requiring dietetic services is unique and needs assessment and screening to determine the best method for treatment and care. What works for one person, may not work for the other. Each care plan is tailored to the individual for any specific needs that may be present. There may be a point when a physician refers someone to nutrition health services for treatment and while assessing the patient, something does not quite match up or a new diagnosis may be necessary. In cases like these, all health professionals need to be up to date with testing and treatment procedures. Keeping up-to-date with the advancements and knowledge of the field through joining the American Dietetic Association can offer a variety of resources and opportunities to stay involved with the profession (3). There are quarterly meetings and continuing professional education (CPE) credits that professionals can take to keep up with the latest research. Health Magazines and newspapers are also great ways to keep up with what is going on in the profession. Someone who is working in a food service management position may not know what kinds of new medications are being used in combination with nutrition therapies and vice a versa. Experimentation is happening all of the time, especially if working as a clinical dietician. Finding the right diet fit for each individual takes trial, error and patience. With the obesity epidemic, Celiac disease, and other dietary related health highlights, it is necessary for the dietetic professional to be open to new ideas and trials of treatment. Research on how the body uses certain macronutrients, vitamins, and minerals can help professionals understand why certain things affect different people, while others may not be affected at all. Sanitation and food safety is key in providing healthful food to all people, especially those who already in a compromised state. September is National Food Safety Education Month, which was created to heighten the awareness of the importance of food safety (4). Proper hand washing, sanitation of workspaces, avoiding cross-contamination, proper cooling methods, and ensuring food is cooked and held for service at the appropriate temperatures must be implemented. A Serve Safe certification is necessary to obtain prior to completion of the outlined curriculum for the dietetic program. This certification is good for five years and needs to be renewed before expiration; otherwise, the course must be repeated to obtain a new certification. The Food Guide Pyramid was developed by the US Department of Agriculture to be used as a visual tool to help people make healthy food choices (5). This is a helpful guide for Dietetic professionals to use when counseling patients and designing meal plans. There is also a specific Food Guide Pyramid for patients with diabetes. The exchange system, in regards to carbohydrates, needs to be considered when preparing a healthy meal plan for this community of people. There are many sources, which can be accessed to aid members of this community in learning and developing a professional and working knowledge of the required technical language and methods used for effective communication. Reading academic journals, attending ADA meetings, joining committees, networking within, attending conferences and workshops, and reading health and nutritional magazines can all be great sources to discover the language used and the format in which the message is delivered. Dietetic Practice Groups (DPG) provides opportunities to increase knowledge through newsletters, publications and continuing professional education credits (6). People who have a shared interest in a more specific area of the profession set up these groups. The goals and interests of the ADA are upheld as new issues are explored and focused on. These groups can help members network and be part of a smaller group within a larger group, of which they become the expert on a specific topic or issue. The AMA style manual is used in the Dietetic profession and provides the appropriate format for citation and professional writing. The manual provides a guide for abbreviating and referencing materials that are commonly used in the writings of professional works. The ADA website, www.eatright.org, is a great place to find important communication information, ranging from sample letters to forms, to application assistance. The discourse of Dietetics is complex and takes time and interest to become the expert in. HISTORY The history of food and nutrition dates back as far as the beginning of recorded history. In the era of hunters and gathers, people knew that they had to eat in order to survive. The teachings and techniques that were used to obtain food at that time came from trial and error. It was up to the people to figure out which foods were suitable and which could possibly cause illness or even death. The importance of food, specific dietary patterns and disease prevention were observed in the Indian Ayurvedic tradition, dating back to 2500 BCE (7). Looking beyond the medieval era, western science and medicine developed ways of thinking about food and health between 600 BCE and 300 CE (7). Societies throughout each era have looked at diet and nutrition as a means of healthy living and survival. Through the Renaissance and up to the eighteenth century, reports have noted that diet and nutrition were an integral part of having a fulfilled life (7). Many documents from ancient and historical times have evidence that inventions for food processing were becoming common knowledge and new foods were being discovered. In this time, food was mostly produced and consumed entirely within the local area. A familys nourishment was provided by the food that was grown and prepared within the family and exchanged with nearby neighbors. Cooking and preservation techniques at this time were not necessarily safe but were evolving towards more advanced processes. During the Industrial Revolution, the introduction of railroads and wagon roads made the transfer of goods possible at greater distances. This shift began to affect the foods that people had access to and what they ate (8). The science of nutrition began to emerge in the early to mid nineteenth century. During this time, both Europe and the United States were influenced by their governments to increase the yield of food from plant crops and animal herds (7). Food production held a very important role in nourishing the soldiers who were fighting in the war. Safe food was soon found to be the key for survival of troops, especially those who had been wounded and needed proper nourishment to fight illness and infection. Dietetics as a profession can be linked back to the evolution of home economics (9). The early evolution of food and nutrition science was explored to feed soldiers in battle and to also to provide necessary nutrition to those who were preparing to become young soldiers. Nutrition and appropriate food choices were demonstrated to young families to ensure healthy individuals. World War I brought food shortages. Those who were knowledgeable in dietetics encouraged others to plant gardens and learn how to develop recipes for home and hospital use. Both world wars experienced the creation of dietetics as a profession (9). Many important people deserve credit in the history of Dietetics. Far more than five people contributed to its development. Dietetics is largely applied by the use of chemistry. It is necessary to recognize Antoine Lavoisier, who is known as the Father of Chemistry. Lavoisier was born into an upper class, Paris family in 1743. He was able to obtain a law degree at the College Mazarin, though he never practiced law. He had more interest in mathematics and science and gained membership into the Academy of Sciences at 25 years old. (10). Lavoisier had many contributions, which include the assistance in establishing the metric system, to naming 33 elements of periodic table. He died at 51 from literally losing his head. He was found guilty of conspiracy against the people of France. Wilbur Olin Atwater, an American chemist, was born May 3, 1844 in Johnsburg, New York. Atwater is known for his studies in human nutrition and metabolism. He pursued an undergraduate degree at Wesleyan University in Connecticut and later went on to obtain his PhD from Yale Universitys Sheffield Scientific School in agricultural chemistry (11). Atwater invented a device called the respiration calorimeter that measured human metabolism balance by analyzing the heat produced and metabolic rate by a person performing certain activities. This new invention aided many new studies in dietary evolution and food analysis (7, 8, 11). Energy and protein sources were studied and measured to determine that certain foods provide different amounts of nutrients and energy than others. The fat, protein, and carbohydrates of all different kinds of foods were observed and soon there was an awareness of the food calorie. Atwater continued to lead research teams on the discovery of nutrient requirements, food composition and consumption, and consumer economics (12). Throughout his discoveries, Atwater determined that Americans eat more unhealthful foods than desired and do not exercise enough. Florence Nightingale, born 1820 in Tuscany into an upper class family, needs to be mentioned as a contributor to Dietetics as she was the one who acknowledged the need for safe and nutritious food for soldiers during the Crimean War (13). She was actually a pioneer nurse in her time and was determined to improve the living conditions at the camp hospitals and made an effort to clean and organize facilities where patients were cared for. Her contributions helped spread awareness of the necessity for clean, safe, and nutritious foods. There is a long history of health and nutrition and the involvement and contribution of many people and their discoveries has made great progress. Most of the progress has been made in the last 100 years, as new technologies have been a great asset to nutritional health and implementation. Scientific advances, social and economic factors, and military conflicts are contributors to the advancement of the dietetic profession as well. The most important contribution would have to be the determination and dedication by early dietitians who knew that there was a difference to be made and that they were the ones who would be able to make that difference. The understanding and importance of good eating habits was not common, not known, or perhaps just not understood by most of society. Scientific experiments were documented and scholarly journals written about nutrients, but they were almost impossible to understand by anyone who was not in the dietetic profession. Alice Blood was the one who would be able to put all of the difficult works into something that could be understood by large public audience. She translated science-based nutrition information into easy-to-read pamphlets in an effort to educate people on good nutrition. Alice Blood obtained a bachelors degree from Massachusetts Institute of Technology and a PhD in biochemistry from Yale. She also held the title of director at the School of Household Economics at Simmons College in Massachusetts (14). Many changes came about in 1917 for the dietetics profession and many women contributed to these changes. A new organization, the American Dietetic Association [ADA], was born in the fall of 1917 when more than 100 women organized a meeting in Cleveland to discuss multiple issues within dietetics. Lulu Graves, a dietician in Cleveland, held a strong position that dietitians play an important role of the medical team and that when nutrition services are offered to patients, money is saved (14). This is a time when dietitians had the primary role of feeding the wounded and sick in hospitals. The doctors were the ones who could prescribe special diets for treatments and dietitians were like the physicians assistants. At this point, doctors were primarily male and all dietitians were female. Graves stressed the importance of scientific training for dietitians and knew that the future of dietetics would be assured. Lulu Graves was elected the first president of the ADA (15). At the first meeting, many issues were discussed especially concerning food conservation and global food needs. This was an important time for the Association to come together, as World War I was still in full. The annual meeting to follow had greater attendance and included more states involvement. By the sixth annual meeting, which was held in Indianapolis in 1923, insulin was presented as the new treatment for diabetes (15). Insulin was discovered and isolated at the University of Toronto in 1921-1922 by Dr. Frederick Banting (16). Insulin is a hormone that is produced in the pancreas and is necessary to keep glucose levels in the blood at a safe and functional level. This was a major event in dietetic history, as the diagnosis and treatment of type 1 and type 2 diabetes continues to be largely addressed. Food technology was on the rise going into the 1930s. Refrigerators, toasters, canned goods, frozen vegetables, sliced bread and many other developments were introduced. These new preparation and storage methods provided more convenience for keeping food on hand. Obesity became a health concern, which was the topic of discussion towards the end of the 30s. Soon to follow would be the opening of the first McDonalds and Dairy Queen in the early 1940s (15). If what was known then about the negative health affects Americans would experience from frequenting fast food chains, one has to wonder if there would be any earlier changes in the way food is processed and produced for these places. Martha Lewis Nelson was a pioneer in exploring total education of dietitians (14). The original dietetic program was a four-year course at a University with a major in food and nutrition with a six-month dietetic internship. In 1942, Lewis was the director of Medical Dietetics at Ohio State University and she redesigned the internship program, making it possible to earn a Master of Science degree along with the internship (14). Many institutions today use this curriculum to develop education programs for dietetics. In 1966, nutrition and diet therapy services were included in comprehensive medical care programs. Clare Forbes, a Massachusetts delegate to the ADAs House of Delegates, was the force behind this movement (14). Forbes is credited for developing future state legislative programs and guiding the development of the ADAs mission statement (14). Twenty-six years ago, in 1982, the ADAs capacity to reach the public on food nutrition, and health concerns was forever changed. A new resource center, National Canter for Nutrition and Dietetics, was funded through a capital fund program (15). National Nutrition Month is one of the outreach programs that are very active today. The purpose of National Nutrition Month is to help make people aware of necessity of a healthy lifestyle and diet. Many more factors go into health other than just what a person eats. Diet and exercise go hand in hand. If it were not for the good old girls Blood, Graves, Lewis Nelson, and Forbes, the American Dietetic Association may not exist today. It is up to those in the profession to get the message out to the public about good health and nutrition so that money and lives can be saved in the end. Over the past 20 years, many new diet fads have been introduced. Some of these diets have proven to be effective and safe while others are affective and unsafe. Most often the results are temporary, as the people get bored with the same food or routine and then end up failing. Reading nutrition labels and ingredient lists on foods has become more popular in the past couple of years as people now have a better idea of what they are looking for. There are multiple commercials, newspaper articles, and health magazines that give health alerts to new findings in the food that people eat. With all of the sources in which nutrition facts and health information can be found, Americans are far more educated now than they ever have been before. The image is to get into shape and live healthier lifestyles. The advancements in medical technology have expanded the role of the dietetic professional on so many levels. Special diets, mechanically altered foods, and diagnosis of new disease conditions have forced nutritional professionals to test and experiment with new ways of feeding patients and ensuring that they are receiving appropriate nutrition. RESOURCES From academic journals to informational web sites, dietetic professionals look to many sources each day for updated health information and new discoveries. As a dietetic technician, registered dietician, nutritionist, or educator of dietetics, it is necessary to have many resources readily available. Educating and keeping up to date with the latest and greatest is the responsibility of each individual to ensure that they are providing the best possible care to patients. Since there are different focus areas in the dietetic profession, it is necessary to identify the best possible resources in which to keep each self informed and to continue learning day to day. The first major reference that is read and referred to regularly is the Journal of the American Dietetic Association. This journal covers practice applications, research that has been conducted, a calendar of events, new products and services, and a list of periodicals abstracted. Any area of study in the dietetic profession will be able to find useful information is in the journal. There is also a listing of job opportunities and advertisement for education at the back of the journal. Contact information is provided for non-dietetic professional to contact those who are in the profession (17). Elsevier Inc. in New York, NY publishes the Journal of the American Dietetic Association monthly. The copyright belongs to the American Dietetic Association with all rights reserved (17). Journals can be ordered from the publisher, found in public and school libraries and accessed online. There are certain journals that will most often be on the desks or bookshelves of those in the dietetic profession. The American Journal of Clinical Nutrition is a publication of the American Society for Nutrition (18). The major focus of this journal is to provide information from clinical studies that have been conducted on basic human nutrition. This is a wonderful source to keep professionals up to date with the newest results from experiments and findings that have been performed by researchers and scientists. Using this journal as a reference is important, as all research is relevant to those in the profession. This journal is published monthly with two volumes per year in Bethesda, MD (18). Print and online subscriptions are available to both members and non-members of the dietetic profession. This journal can also be found in libraries. The Journal of Nutrition provides professionals with information on experiment nutrition, controversial issues in nutrition and critical reviews of nutrition scientists. This journal began circulation in 1928 as the official publication of the American Society for Nutrition. The journal publishes manuscripts that advance the understanding of nutritional mechanisms in the human population (19). This journal is also published monthly in Bethesda, MD. Anyone who has a membership in the American Society for Nutrition has access to the online version of the Journal of Nutrition. The journal can be found in the library and subscribed to through the publisher. Another journal, Nutrition, is designed as both an open access online journal and as a hardcopy version published by Elsevier. The interest of the journal is to publish results from clinical trials performed by physicians and scientists of all fields that aim to find better ways of determining treatment and diagnosis. Research articles, case studies, and peer reviews are all included in this journal. BioMed Central is the independent publisher of Nutrition journal online. Once articles are accepted and published by BioMed Central, they are also accessible at PubMed Central and MEDLINE (20). Access to BioMed Central can be achieved by using the URL: http://www.biomedcentral.com. Nutrition Research journal is An International Publication to Advance Food and Life Science Research (21). The journal is another one of many publications that is from Elsevier. Dietetic professionals refer to this journal for the latest articles and reviews of basic and applied nutrition, global communication of nutrition, and research on food and health. The purpose of the journal is to provide an advanced understanding of nutrients and how dietary components improve health conditions in humans. The publication of Nutrition Research began in 1981 (21). There is a Nutrition Package that can be purchased which includes the fore mentioned Nutrition Journal and the Nutrition Research journal, which is available through Elsevier. The American Journal of Health Behavior is the official publication of the American Academy of Health Behavior. PNG Publications in Star City, WV publish this journal bimonthly. Members of the American Academy of Health Behavior receive the journal as part of their membership. Online access to the journal is included in the membership (22). The journal provides valuable information on maintenance, restoration, and improving health using multiple methods. Information on how behavior causes health affects and how health care programs can and have been implemented can be found in this journal as well. This journal is a valuable tool for dietetic professionals, as the studies included give information that can be used when educating patients and designing diet plans and healthy lifestyle outlines. A professional in dietetics who wishes to become an educator would find it a good idea to become part of the Society for Nutrition Education [SNE]. With a membership to SNE, professionals have access to the Journal of Nutrition Education and Behavior. Elsevier in New York, NY publishes the journal bimonthly (23). Journal articles and abstracts are accessible online at MEDLINE and www.jneb.org. Information that is found in the journal and online is beneficial for all levels of education. From school-aged children learning about the food groups to parents learning about appropriate feeding patterns, this resource will help educators with all levels of cliental. Four major magazines most often appear on the desks or end tables in the offices of dietitians and other nutrition professionals. Todays Dietitian is the most popular magazine subscription, which includes a wide range of health topics such as diabetes management, food allergies, research updates, and long-term care information. Great Valley Publishing Co., Inc. in Spring City, PA publishes this magazine (24). This magazine is very informational and easy to navigate to find exactly what a person is looking for. Todays Diet Nutrition offers expert information on issues such as eating right, exercising and getting results. Like the Todays Dietitian magazine, Great Valley Publishing Co. Inc. publishes Todays Diet Nutrition in Spring City, PA (25). Food, fitness, knowledge, and balance are all important aspects in living a healthy life and this magazine has valuable information to help the health-conscious person achieve what they are looking for and working toward. This magazine is published bimonthly. Most libraries carry this subscription and it can be purchased at Barnes Noble and many other retail outlets. A magazine that offers the newest information on fad diets and newly discovered functions of nutrients is Nutrition Today, published by Lippincott Williams Wilkins in Philadelphia, PA (26). The magazine covers topics of nutrition science, obesity and behavior, nutritional guidelines, and the business of nutrition and roles of the nutritional professional. Information found in this magazine is from credible sources, which includes scientists and nutritionists who back their reports and findings with evidence. This is a very good source to reference when seeking information about the latest diets and up-to-date controversial issues in dietetics. Continuing education and keeping oneself up to date is extremely important in the dietetic profession. Registered dietitians and technicians can complete Continuing Professional Education (CPE) credits in a number of ways. One great resource for this is the Topics in Clinical Nutrition magazine, published in Philadelphia, PA by Lippincott Williams Wilkins (27). New and updated issues are addressed and current research results are provided to keep professionals up to speed with the ever-changing world of nutrition. Members of the American Dietetic Association can become part of Dietetic Practice Groups (DPG), which focus on certain areas of nutrition and health. Newsletters are printed monthly or quarterly, depending which group the member is involved in. These newsletters are available online as well as hard copy. Copyright belongs to the American Dietetic Association and is published by Elsevier Inc (28). The Nutrition Research Newsletter is a monthly newsletter published by Technical Insights/Frost Sullivan in San Antonio, TX (29). The latest developmen

Physics of Firearms Essay -- physics firearm gun guns rifle pistol

A firearm, in the most basic form, consists of a barrel, an action, a firing mechanism, a stock and a sighting device. No matter the form of the firearm, the same basic principles of physics and chemistry apply. The study of these principles is called ballistics. There are three types of ballistics, internal, external, and terminal. Internal ballistics is the study of the flight of a projectile inside a firearm. External ballistics is the study of the flight of a bullet after leaving the muzzle and until it hits the target. Terminal ballistics is the study of the effects of a projectile on a given target. Because this essay deals with the flight of the bullet, terminal ballistics will not be discussed. Internal ballistics is the study of the flight of a projectile inside the firearm. The main components of internal ballistics include the firing process, rifling, and recoil. The Firing Process The firing process begins when the trigger of a gun is pulled. This releases the firing pin, allowing it to collide with and ignite the primer and cartridge. As the cartridge burns, it produces a hot gas that increases the temperature and pressure inside the cartridge. Once the pressure of the cartridge exceeds the friction holding the bullet in place, the bullet moves down the barrel of the rifle. When the bullet leaves the barrel the pressure decreases greatly and the hot air expands as it leaves the barrel. This is the cause of the loud bang when a rifle is shot. Rifling The accuracy of a firearm depends greatly on the spin of the bullet as it leaves the rifle. The spin of a bullet is caused by the grooves (rifling) cut on the inside of the barrel of the gun. Without a spin on the bullet, there would be no gyroscopic forces ... .... Unless a shooter has a ballistic simulator, they rely on drop tables which are provided by cartridge manufacturers. Shooting at an Angle In the "zeroing a rifle" section we required that the line of sight to the target was horizontal. What if this is not the case? The picture below shows the path a typical bullet will take when shot at a target that is not at the same elevation as the shooter, or upward angle. If a shooter shoots at a target whos line of sight to the target is not horizontal and the line of sight distance (or slant range (Rs)) is equal to the zero range of the rifle and he aims directly at the target, the shooter will shoot over the target. (See diagram) To correct for this, the shooter must compensate for the zeroing of the rifle. This is done by finding the horizontal range to the target (Rh). One can use trigonometry: Rh = Rs cos(a).

Essay --

Have you ever wondered who invented the modern computers we use today?Now, you would probably say Microsoft or Apple; however the truth is modern computers were invented by Alan Turing. He invented the Turing Machine, which is a computer that could process anything. In other words he created the first programing language. Not only did he contribute to computer science, but also in biology, chemistry, physics, and especially mathematics. He has countless number of achievements including his contribution of cracking the Nazi enigma code, which seemed at that time, â€Å"unbreakable†. Now lets dive into the life of Alan. Now where is better to start than his early life. Alan was born into a wealthy family. He was born on the June of 25, 1912 in London, Maida Vale, Warrington Crescent, and Warrington Lodge. He was christened on july 7, 1912 at the St. Saviour's church. Alan did not live with his father early on in his life because his father, Julius Turing worked for a civil service in India. He worked for the Madras Presidency. There he met alan mother Ethel Stoney. Alan was the youngest in his family. He has one older brother named John Turing. He his 4 years older than Alan. Alan was a very curious boy. He always questioned how thing are done. He was always not shy and ready to greet anyone. He also acted a lot more mature for his age. He loved to use large words as a child. However he did enjoy the company of figures. Extraordinarily, he thought himself to read in 3 weeks by using an interesting method he deceived called the â€Å"knowing spot†. He had a problem of not remembering to read t he figures from left to right or vise versa. Alan then used his left hand’s thumb as a marker for reading the figures. He called it the â€Å"knowing spot†. L... ...t the same yard as his father. He did have a rule to eat an apple a night. He also loved to chant the poison apple brewing scene from snow white as a child. Some people misunderstanding that the Apple Logo does not come from this reason ,but instead because the bite helps distinguish it from a cherry. However Steve Jobs says, "God, we wish it were" Alan Turing was a man who accomplishments countless number of things in his life. Varying from computers, biology, physics, and mathematics. However he lost his life at such a young age for a reason unknown to us. He helped win WWII and created the concept of programming when everyone else says it is impossible. Also he did not stop there but also defined what makes a computer smart. He created the first Artificial intelligence. He still use all use methods today. He was the man known as the father of modern computers.

Haunukkah

Hanukkah is an eight day Jewish holiday commemorating the rededication of the holy temple in Jerusalem at the time of the Maccabean revolt of the second century BCE. This holiday is observed for eight nights and eight days, starting at the 25th day of Kislev according to the Hebrew calendar. Which is around late November or late December according to the Gregorian calendar. This museum exhibit will have paintings, artifacts and accurate information on Hanukkah. I will also include all the Jewish holidays to show where Hanukkah falls in theses major events in history.It is important for me to give credit to all the events that gave way to Hanukkah not only before but after Hanukkah. The second Jewish temple was an important Jewish holy temple which stood on the temple mount in Jerusalem during the second temple period, between 516 BCE and 70 CE. It replaced the first temple which was destroyed in 586 BCE, when the Jewish nation was exiled to Babylon. The destruction of the second temp le and its plunder by the Roman Legions marked the beginning of the Israel’s long exile, which ended the birth of the state of Israel.The Hanukkah menorah is, strictly speaking, a nine-branched candelabrum lit during the eight-day holiday of Hanukkah, as opposed to the seven-branched menorah used in the ancient Temple or as a symbol. The ninth holder, called the Shamash (â€Å"helper† or â€Å"servant†), is for a candle used to light all other candles and/or to be used as an extra light. The menorah is among the most widely produced articles of Jewish ceremonial art. The seven-branched menorah is a traditional symbol of Judaism. The Star of David is a six-pointed star made up of two triangles superimposed over each other.In Judaism it is often called the Magen David, which means the â€Å"shield of David† in Hebrew. It doesn’t have any religious significance in Judaism but it is one of the symbols most commonly associated with the Jewish people. Ma ny Jews wear jewelry with the Star of David as part of the design and the flag of Israel has a blue Star of David in the center. In many ways it has come to be a symbol of unity. Hanukkah food is rooted in tradition and almost all Hanukkah recipes stem from the history associated with it. Traditional Hanukkah foods include ried or baked foods as the festival itself celebrates the miracle of a small amount of olive oil burning for eight long days. Potato pancakes popularly known by its Yiddish name, Latkes are an all-time favorite and these Hanukah foods are prepared by deep frying it in oil preferably olive oil. A dreidel is a four-sided spinning top with a Hebrew letter on each side. It is used during Hanukkah to play a popular children’s game that involves spinning the dreidel and betting on which Hebrew letter will be showing when the dreidel stops spinning.Reference (n. d. ). Retrieved from http://en. wikipedia. org/wiki/Hanukkah (n. d. ). Retrieved from www. templeinstit ute. org/gallery_32. htm (n. d. ). Retrieved from http://en. wikipedia. org/wiki/Menorah_(Hanukkah) Pelaia, A. (n. d. ). Does the Star of David have religious significance in Judaism? Retrieved from http://judaism. about. com/od/judaismbasics/a/starofdavid. htm Pelaia, A. (n. d. ). What is a dreidel? . Retrieved from http://judaism. about. com/od/holidays/a/dreidel. htm

Corruption Free Pakistan Dream Or a Reality

Corruption simply means dishonest or fraudulent conduct by those who are in power. As Lord Acton said: â€Å"Power tends to corrupt; absolute power corrupts absolutely. † Corruption is the absence of honesty and virtue. Corruption is the evil which leads to the economic, social and moral problems in a country. The society void of law and order is a corrupt society. It is as old as man. It is a world-wide phenomenon. It is probably found in all the countries of the world. Corruption creates a deplorable situation in the country. Karl Kraus truly said:â€Å"Corruption is worse than prostitution, the latter might endanger the morals of an individual; the former invariably endangers the morals of the entire country. † When we come to know about corruption level in Pakistan, then we are forced to say that Pakistan is in a terrible situation these days because there is too much corruption in Pakistan. Every department is corrupt and not performing their duty honestly. The fun ds and money that should be spend to provide facilities to the people of Pakistan, they are gone in corruption. The development projects are incomplete due to corruption.We are lagging behind other nations of the world due to corruption in our country. Corruption is caused either by power or by absolute power. Frank Herbert clarifies it in this way: â€Å"Power attracts the corruptible. Absolute power attracts the absolutely corruptible†. There are various forms of corruption in Pakistan. It is found in the form of cheating, fraud, swindling, nepotism, jobbery and misappropriation of funds, bribery and acceptance of gratification. The corrupt people do not abide by the laws. They ignore morality and good manners. They cause many evils in the society.It is a flea that sucks the blood of the people of Pakistan. It defames and degrades the nation in the eyes of other nations of the world. When a sensible citizen of Pakistan ponders upon present condition of corruption in the cou ntry, he is curious to know about its root causes and its remedies. Corruption has been a menace for our country since the birth of this nation. There are many causes of the prevalence of corruption. Firstly, the wish to grow rich overnight is its root cause. Such people ignore moral values and try to feather their nest. Mostly the politicians are involved in this case.They always look to the rich and do not bother to look to the poor. Henry Kissinger explains it with authentic arguments: â€Å"Corrupt politicians make the other ten percent look bad. † The modern civilization has urged man to adopt a high standard of living. People want to live in bungalows and board costly cars. In order to lead a luxurious life, they use many fair or foul means to grab wealth. In this way, they cause corruption. Secondly, the prices of the commodities of life are rising daily. The government has no control over anything in society.In order to meet their needs, people resort to corruption an d cause different crimes in society. Thirdly, a few privileged hands in our country are very strong. No government has the power to enforce any policy after its own will rather it has to become a puppet in the hands of the industrialists and capitalists. All the people in government have fear in their minds due to these people. John Steinbeck correctly explains this fear in this way: â€Å"Power does not corrupt. Fear corrupts†¦Ã¢â‚¬ ¦perhaps the fear of a loss of power. † These people raise the prices of their production as and when they like.If a government tries to teach them a lesson, it has to lick the dust. Fourthly, fixed income people also cause corruption. The prices of commodities of life rise daily but their salaries are not raised with that ratio. As a result, they begin to accept bribery in order to keep up their standard of living or to fulfill their needs. Fifthly, widespread unemployment in society also causes corruption. When the government imposes ban o n new recruitment, the educated young men are forced to satiate their hunger in any way. As a result, they cause corruption. They become emotional in this situation.Friedrich Nietzsche says about these youngsters: â€Å"The surest way to corrupt a youth is to instruct him to hold in higher esteem those who think alike than those who think differently. † Moreover, corrupt people thrive in society without any fear of punishment. They are very influential and are never brought to book. Seeing them, others are also encouraged. Sixthly, many evil customs and traditions prevail in our society. People spend lavishly on marriages and funerals only to avoid the taunts of the others. When they grow poor, they use unfair means to raise funds for their daily bread.Seventhly, modern age of fashion is also a great cause of prevalence of corruption. Now women spend more money on their upkeep than the past. They are not content with local made items of cosmetics. They always prefer to purcha se the imported costly items for beautification. For this purpose, they themselves accept bribery and also compel their husbands to do so. In this way, they cause corruption. Eighthly, many new leaders when come into power declare their determination to eradicate corruption but soon they themselves become corrupt and start amassing huge wealth.George Bernard Shaw presents his views about these people: â€Å"Power does not corrupt men; fools, however, if they get into a position of power, corrupt power. † Many people become materialistic and money oriented. There is no importance of ethics and morals in business dealings. Many people think that money coming to their pocket is good. Same way, many thinking that money going out from their pocket is bad. But they don’t consider the way money is travelling. But money speaks the truth. As said by Robert A Heinlein: â€Å"Money is truthful. If a man speaks of his honor, make him pay cash.†The most important cause of co rruption is ignorance. People have no sense to elect honest and educated representatives. As a result, these corrupt people begin to feather their nests instead of working for the welfare of the nation. Therefore, corruption prevails in society. The question that arises in the mind of every citizen of Pakistan is that when and how our Pakistan will become free from this monster which has its hold on the whole society? When the antidote for this cruel virus will be prepared? What is the surest way to get rid of corruption?Is it possible to contain corruption in our society? Corruption is a cancer which every Pakistani must strive to cure. Eradiation of corruption is, no doubt, a difficult task but not impossible. The following steps can uproot corruption from the society. Firstly, the government should try to spread education as early as possible. Secondly, it should launch an anti-corruption propaganda in the mass media. Thirdly, it should improve the economic condition of the count ry. Fourthly, corrupt people should be given exemplary punishments. Fifthly, the discretionary powers of the officers should be minimized.Sixthly, the anti-corruption department should be made more effective. Seventhly, equal distribution of wealth and leisure should be made effective. Eighthly, drive for simple living should be launched. Kurt Vonnegut presents his opposite views that corruption cannot stop or change the music and beauty of life: â€Å"No matter how corrupt, greedy, and heartless our government, our corporations, our media, and our religious & charitable institutions may become, the music will still be wonderful. † But majority has authority; we can neglect his views outright.Above conclusions enlighten and pave the way to understand and solve the major problem of corruption in our country. So, if we want to change this dream into reality, we should follow the good part of our heart. If we will start to believe in oneness of Allah, we will be able to play our role in its eradication. Then our dream of corruption free Pakistan will become a universal reality. Eduard Shevardnadze said that: â€Å"Corruption has its own motivations, and one has to thoroughly study that phenomenon and eliminate the foundations that allow corruption to exist. † God Bless Pakistan!